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Launch of new five year strategy


We are delighted to be looking ahead at the next five years with the launch of our new strategy. With our vision being ‘A future where all people have a great place to call home, are part of a thriving community and have opportunities to achieve their potential’ we hope this strategy will go some way towards achieving this.


Looking back, we have achieved so much over the last five year strategy period, with just a selection of the highlights being:

  • Introduced a new legal & governance structure to ensure we are better governed.

  • Welcomed four new charities to our family.

  • Increased the homes we provide by 35%.

  • Launched an award-winning Resident Scrutiny Panel.

  • Transformed our care home Alexandra House, leading to a CQC rating of Good in all areas.

  • Returned to the direct delivery of services for children and young people after a 60-year gap.

  • Launched a Staff Forum and adopted the Mindful Employer ‘Charter for Employers Positive about Mental Health'.

  • Became ISO 9001 Quality Management System Accredited.

  • Signed up to the Disability Confident Scheme, HouseProud LGBTQ Housing Pledge and National Care Leavers Covenant.

  • Supported the University of Birmingham Academic Enrichment Programme.

  • Restructured our Housing Support Services to increase support to our most vulnerable residents.

  • Installed new heating systems in 52 of our homes as part of a government programme.


Over the past 12 months, we have been busy talking and listening to all of our stakeholders, a process which has enabled us to research, reflect and refine our thoughts to come up with this strategy which sets out plans for our charity until 2028.


The main goals we would like to achieve over the next five years are:

  • To be a great place to work.

  • To be the best we can be.

  • To provide homes for the future.

  • To create opportunities that help people to achieve their potential and thrive.

  • To increase the services and support we provide to children and young people.


Throughout April, we will be elaborating on each of these five areas which will be communicated through our website and social media platforms so keep checking back for more in-depth information and some exciting announcements!

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