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Bistrot Pierre Birmingham partners with SJMT this Christmas

Birmingham diners celebrating with friends and family by eating out this Christmas, will also be contributing towards a free restaurant meal for an older resident in their community.

The Christmas initiative by French restaurant Bistrot Pierre, will donate dinners to well-deserving Birmingham residents, in a first of its kind partnership with The Sir Josiah Mason Trust (SJMT).

For every Sunday Christmas party booking of six people or more in December, Bistrot Pierre, located on the iconic canalside just a short walk from the Mailbox, will gift a free Menu Pierre three-course meal to a resident nominated by SJMT, redeemable throughout January 2023. This initiative comes at a time of year when many older people are known to be battling loneliness, alongside the ever-increasing cost of living crisis. According to a report published by Age UK, approximately 1.4 million older people struggle with loneliness[1] and the festive season can be among one of the most challenging times of year.

David Healey, Chief Executive of SJMT said “Our vision is to ensure that everyone has the opportunity to thrive, regardless of their circumstances, and through partnerships with companies like Bistrot Pierre, we are able to highlight our mission and give our residents a great opportunity at the same time. January is often a quiet and at times isolating month, so we are really looking forward to coming together at the Birmingham restaurant.”

“Community is at the heart of what we do at Bistrot Pierre”, says its CEO Nick White, “There has never been a more important time to throw open our doors and welcome in those most in need within the communities we are based.

“As a thank you to our customers who continue to support us, we thought it fitting to reward their loyalty by supporting those who are vulnerable this year with a much-needed treat courtesy of Bistrot Pierre and we hope customers will want to get involved and make a difference to the lives of older residents in Birmingham. We are still taking bookings for our Christmas period, so we're encouraging customers to try and be as generous as possible and enjoy a little bit of festive fun with us, which will also help those unsung residents in the area.

“I want to thank the Sir Josiah Mason Trust for their support and also for their tireless work with those in their community. And most importantly, we hope everyone has a very Merry Christmas!”

For further information about Bistrot Pierre and to book a table this Christmas, please visit:

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